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How to Conduct A Corporate Campaign PDF Print Email
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Tuesday, 01 June 2010 02:17

CAMPAIGN 101 – BEST PRACTICES

  1. CEO endorsement and support
  2. Establish a steering committee to develop campaign plan
  3. Set goals and track results by site and along organizational lines.
  4. Recruit department coordinators to implement department campaign strategies.
  5. Conduct separate briefings for top executives
  6. Establish a company-wide leadership giving program
  7. Conduct a strong educational campaign among employees.
  8. Participate in MCUWDay of Caring
  9. Raise awareness of campaign
  10. Structure corporate gift to match employee giving on some basis
  11. Utilize local United Way staff and volunteer resources at all locations

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